Why should I think of my business as a system?

Restaurant KitchenIn his book The E-Myth Revisited, Michael Gerber tells us that the E-Myth is responsible for the high rate of small business failure. The E-Myth, as I understand it, says that if you are a technician, if you understand the technical work of a business, then you can run a business that does that kind of technical work. To be successful, Gerber asserts, the small business owner needs to embrace the entrepreneur and manager roles in addition to the technician role.

According to Gerber, the successful entrepreneur sees the business as a system that produces good results for its customers, which leads to profits for the business. Your product is what the whole business delivers, not just the products or services that you sell. The system creates a proprietary way of doing business that differentiates your business from your competitors, and doesn’t depend on the owner.

This post is not a book review, though. The point is, if you want to be a successful business, you have to build systems that allow you to deliver consistent value to your customers. The tools we will be discussing in future posts, created by companies like Google, Podio, HootSuite, Evernote and Nimble, can be used to create systems that let you and your team reduce distractions, prioritize, delegate, and organize your work.

Photo courtesy of Dennis Wong through Creative Commons license.